Newlink Communications Group, an internationally recognized consulting firm based in Miami, announce it has been appointed as the Agency of Record for Solmar Hotels & Resorts. The Tourism Practice at Newlink will be responsible for promoting travel to the brand's resorts, providing strategic counsel, and executing an integrated communications program in the United States. Solmar Hotels & Resorts Cabo San Lucas is a part of Preferred Hotels & Resorts. Affiliated properties include both Grand Solmar Land's End Resort & Spa Cabo San Lucas and Grand Solmar at Rancho San Lucas Resort Golf & Spa, which offer guests five-star experiences complemented by the unparalleled hospitality and service of its dedicated staff.
As part of this collaboration, Newlink will work to promote every property within Solmar Hotels & Resorts' portfolio. These include Playa Grande Resort & Grand Spa, the previously mentioned Grand Solmar Land's End Resort & Spa, and Grand Solmar at Rancho San Lucas Resort Golf & Spa. To round up the scope of this campaign, Newlink will also work to promote the scenic Solmar Golf Links, which features ocean views at every hole within three different ecosystems.