Microsoft and Google will both have to bear AI’s costs
3 min read . Updated: 18 Jan 2023, 09:44 PM IST 
Premium- Artificial-intelligence tools such as ChatGPT could upend cloud computing and search
Competition for Google has long been just a click away. But even Microsoft might find the cost of serving those clicks to be quite high in an AI-driven world—especially when even highly profitable tech giants have to closely mind their bottom lines.