ET Online
Jan 17, 2023
The evolution of electric vehicles will remember the year 2022 as the year of the massive vehicle. We saw outsized electric trucks and plethora of lorry in electric option but only few SUVs or smaller hatchbacks.
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In the upcoming 12 months, we can see 20 all-new electric vehicle models getting launched at Costco with most of them aimed at the sweet spot of the American market being either SUV and hatchback.
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With the entry of Nissan’s long-awaited Ariya at $43,190, more and more companies are trying to cash in on the opportunity. We can expect Chevrolet’s new Blazer SUV, Equinox EV, Kia’s EV9 and Vin Fast’s VF 8 all under the $40K mark in the fall.
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European drivers will see the launch of Jeep’s first all-electric offering - Jeep avengers. In the following month Opel Astra Electric and the Peugeot-308 SW will be revealed too
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The trend started in 2022 will get carried on as we can see the launch of various expensive EV SUVs getting launched this year like the GMC’s Hummer EV with its six figure price track. The Mercedes EQE and EQS along with Hyundai’s GV70 will also hit the road this year.
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Although the choices for an electric SUV will double in 2023, automakers companies still bet on selling more petrol vehicles because of supply hiccups and elevated price of EV.
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Start-up automakers like Rivan have over a million bookings for their electric vehicles but they could only deliver one-fourth of the vehicles and are still trying to scale the auto.
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With the lack of silicon chips and rising price of batteries, the EV industry is ready to take a big blow in 2023 if the situation gets any worse. The best strategy for auto executives will be to create hype around EVs and sell the profitable ones.
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The number of drivers wishing to go EV increased from 25% to 40% this year and it's safe to say this number will only increase in future and 2023 will be the year of green driving.
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