PIA Extends Partnership with Sabre

(10/01/23)  Pakistan International Airlines (PIA) has extended two key agreements with Sabre to distribute its inventory globally, while helping to ensure travel agents in Pakistan have the advanced technology needed for growth.

The airline has renewed its multi-year content distribution agreement with Sabre and the two companies have also agreed to continue their strategic joint venture partnership in the Pakistani market.

The national carrier and Sabre have had a successful GDS joint venture in Pakistan since 2004.

Pakistan International Airlines Boeing 777

The extension of the content distribution agreement means that PIA will continue to have full access to Sabre’s extensive global seller network. PIA will also continue to work with Sabre in a joint venture which allows the airline to better market and sell its content using Sabre’s advanced technological solutions, including the intuitive ‘Sabre Red 360’ point of sale, to travel agents across Pakistan.

“We are delighted to have reaffirmed and strengthened our relationship with Sabre with these two renewals so that, together, we can move forward with our plans to not only grow PIA’s footprint and revenue, but also to facilitate growth in the wider Pakistan travel ecosystem,” said Air Vice Marshal Muhammad Amir Hayat, Chief Executive Officer, Pakistan International Airlines.

PIA services a vast network of locations across Pakistan and throughout Asia, Europe, and the Middle East, and has ambitious plans to expand its network further.

“Airlines are placing more emphasis than ever on how they create the right fares and offers,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “But what is also essential is that airlines have the ability to get those offers in front of the right travel sellers and passengers at the right time. The extension of our Global Distribution System (GDS) agreement with PIA means the airline will benefit from Sabre’s extensive and effective global distribution network, while Sabre’s network of travel sellers will continue to have access to a full range of PIA’s domestic and international content.”

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