The Green Pivot: India needs a dual market strategy to exploit sustainability sector opportunity

With the green market size still in its infancy in India, companies must also look abroad to attain viable size

Sundeep Khanna
January 13, 2023 / 09:07 AM IST
The Green Pivot: India needs a dual market strategy to exploit sustainability sector opportunity

India isn’t yet a large enough market for products and services related to the sustainability economy and it will be a while before sales grow large enough for it to be a viable business. (Representative image)

Highlights  Investment in clean energy is a huge business opportunity  In India, both large conglomerates and start-ups have leaped into the green energy market  But the market is still in its infancy in India and the road ahead is long and hard  The solution is to target global markets  Indian companies are well-placed to capitalise on the global green investment opportunities  The sustainability sector is emerging as the big corporate theme for 2023 with major investment banks pencilling it into their advisories for the year....