The Shehzada team reasoned why they are opting for this three-city tour for the trailer launch in a statement given to Pinkvilla, which read, "With so much love pouring in from the audiences from all over India; we had to make the trailer launch a larger-than-life celebration. The entire team is more excited than the audience to finally show their hard-work. This unique 3-day celebration is a way of thanking our audience for the constant love & support."
For the unversed, Shehzada is the official Hindi remake of the 2020 Telugu blockbuster hit Ala Vaikunthapurramuloo headlined by Allu Arjun, who has become a pan-India star after the success of his last film Pushpa: The Rise. Apart from Kartik and Kriti, Shehzada also stars Paresh Rawal, Manisha Koirala, Ronit Roy, and Sachin Khedekar. The original Telugu film had Pooja Hegde as the leading lady and Tabu, Murali Sharma, and Jayaram in pivotal roles.
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