Marathi film Ved's first-day show at a cinema house in Latur. (Instagram/ screen grab) Reminiscent of the premiere of their debut film Tujhe Meri Kasam (2003), star couple Riteish and Genelia Deshmukh attended their new Marathi film Ved’s first-day show at a cinema house in Latur Friday (December 30).
In the morning, the couple visited Tulja Bhavani Temple in Tuljapur and then reached Latur, the Deshmukh family’s hometown, and saw the movie along with a housefull audience.
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The first directorial venture of Ritesh, the film is doing good business at the box office and as per trade websites, it grossed Rs 3.5 crore on the first day, the fifth highest for a Marathi film ever. On the second day, the film grossed Rs 4.4 crore. With generally positive reviews, it is likely to continue its good run through this week. The Marathi film industry has seen a string of historical films in recent months and Ved will likely serve as a much-needed change for film buffs.
Ved stars Ritesh, Genelia and Jiya Shankar in the lead roles. The star couple had roped in big names from the Hindi film industry to promote the film, which also features Salman Khan in a song that has become popular on social media.
It is inspired by the 2019 Telugu film Majili starring Naga Chaitanya and his then-wife Samantha Ruth Prabhu. Its songs, composed by Ajay-Atul, are already hitting the popularity charts.