Air Canada Extends Partnership with Cirque du Soleil

(22/12/22)  Air Canada has renewed its exclusive partnership with Cirque du Soleil.

The national carrier has been flying Cirque du Soleil's employees and artists to shows in many destinations around the world since January 2020.

The extension means that Air Canada will continue as the official airline for Big Top and Arena shows in Canada, the U.S., Europe and Australia through December 2024.

The multi-year agreement includes brand inclusion in Cirque du Soleil's communications campaigns, on-site visibility and promotional privileges, in addition to a robust hospitality package across all territories.

Air Canada has extended its partnership with Cirque du Soleil

The airline currently flies to six continents and close to 200 destinations, including several of Cirque du Soleil's 2023 tours in Vancouver, Calgary, Toronto, Montreal, Los Angeles, Denver, and London, to name a few.

"Air Canada and Cirque du Soleil are two iconic Quebec organizations that each deliver best in class experiences to customers globally in travel and entertainment, respectively," said Lucie Guillemette, Executive Vice President and Chief Commercial Officer at Air Canada. "We are delighted to continue our partnership with Cirque du Soleil as we share the same values and importance of celebrating Canadian innovation and creativity with people at home and world-wide."

More than 125 million spectators have experienced a Cirque du Soleil Big Top or Arena show since 1984.

"We are thrilled to team up with a world-renowned brand such as Air Canada as our official airline for our touring shows. With our shared values and Canadian roots, we will continue to entertain the world to make it better for all, through the power of creativity and meaningful experiences," said Nickole Tara, Chief Growth Officer at Cirque du Soleil Entertainment Group.

Starting January 2023, Aeroplan Members can redeem their points for prepaid cards on the Aeroplan eStore in denominations of $50, $100 and $200 that can be used to purchase Cirque du Soleil tickets or to enhance their experience at shows anywhere around the world, from Kooza, Kurios - Cabinet of Curiosities, Luzia, Corteo, Crystal and others.

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