After a string of records broken on the Netflix Top 10, “Wednesday” has arrived on the Nielsen Streaming Top 10 to do the same.
The Tim Burton-directed series starring Jenna Ortega as the iconic Addams family daughter was watched for nearly 6 billion minutes during the Nov. 21-27 viewing window, during which it was only available for the last five days. This marks the second biggest week of streaming ever recorded by Nielsen, following only the first full week of availability of “Stranger Things” Season 4, during which the series was watched for 7.2 billion minutes.
It’s also presumable that “Wednesday” will best itself on the chart next week with the measurement of its first full week of availability. According to Netflix’s self-reported numbers, the series jumped from 341.2 million hours watched in its first five days on the streamer to 411.3 million the following week. There’s an obvious discrepancy due to Netflix and Nielsen’s differing measurement methodologies (Netflix measures hours watched across all devices globally whereas Nielsen measured minutes watched on TV screens in the U.S. alone), but the trajectory will likely stay the same.
See the list of Nielsen’s biggest streaming weeks of all time below.
More to come…