Retailers rethink in-store tech as shoppers return

wsj

3 min read . Updated: 19 Dec 2022, 06:02 PM IST ISABELLE BOUSQUETTE, The Wall Street Journal

REUTERS

After focusing on e-commerce during the pandemic, CIOs are looking to bring a similar seamless payments experience to physical stores

Retail chief information officers are weighing technology developments that would streamline the in-store payment process, refocusing on an area they say has lagged behind.