Another tweet by Weiss read, “What many people call “shadow banning,” Twitter executives and employees call “Visibility Filtering” or “VF.” Multiple high-level sources confirmed its meaning.......Think about visibility filtering as being a way for us to suppress what people see to different levels. It’s a very powerful tool, one senior Twitter employee told us.”
What is shadow banning and secret blacklisting?
Shadow banning is a practice by Twitter where it can limit the visibility and reach of the content by a specific person, so that it cannot get likes, and retweets and is not visible on the dashboards of the majority of the users, without actually being blocked.
Similarly, secret blacklisting also means limiting the visibility of the content of a specific person in certain areas, without the user having any knowledge about why their content is not getting reached. This is mainly being used for content posted by right-wing leaders, as per Twitter Filed 2.0.
Bari Weiss, explaining the phenomena, wrote, “VF refers to Twitter’s control over user visibility. It used VF to block searches of individual users; to limit the scope of a particular tweet’s discoverability; to block select users’ posts from ever appearing on the “trending” page, and from inclusion in hashtag searches.”
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