San Francisco, Nov. 10, 2022 (GLOBE NEWSWIRE) -- Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.
The modern consumer is mobile-first, and spends more than four hours a day on their mobile device, checking their screens an average of once every four minutes. It’s more critical now than ever before that brands not only take steps to operationalize their mobile capabilities, but move beyond the tactical to develop harmonized, dynamic, and personalized cross-channel strategies that have mobile at the core.
“In today's mobile-first world, the brands that succeed are the ones that invest in customer connection. Leveraging Iterable’s latest mobile and cross-channel capabilities, marketers are able to deliver harmonized and personalized cross-channel campaigns that create lasting connections with their individual customers,” shared Bela Stepanova, SVP of Product at Iterable. “All of our new innovations are designed with the modern marketer in mind, with a focus on ease of use, ROI, and impact, all within a cost-effective platform.”
Driving Greater Mobile Engagement with Iterable SMS
To take advantage of the opportunity for customer connection on mobile, marketers need to activate one of the most effective channels within the mobile medium: Short Message Service (SMS). With an average open rate of 98%, and an average subscription rate of 75%, SMS campaigns are an incredibly valuable driver of mobile engagement with consumers. However, despite the clear benefits of SMS, only 20% of brands actually send SMS messages to their customers.
Iterable’s new comprehensive SMS solution allows marketers to deliver deeply personalized experiences to customers where they are most engaged and responsive. And with a simplified and transparent pricing structure, marketers can worry less about spend and complexity, and quickly set up a more cost-efficient and impact-driven SMS program. Iterable’s full suite of SMS tools and services empowers marketers to engage customers at the right moment, across a broad range of use cases, in complete lockstep with their other marketing channels and programs.
"The power of providing an SMS channel for our guests is immense,” said Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, an Iterable customer. “It allows us to engage the guests when and how they would like to receive information, while providing a seamless experience for them to enjoy the aquarium without having to navigate through multiple channels.”
Powerful Cross-Channel Orchestration
Iterable launched new capabilities that allow marketers to create highly personalized cross-channel campaigns and do so with maximum efficiency. To connect with today’s consumer, who interacts with brands in many different ways across multiple channels, marketers need to meet customers where they are most likely to engage, with the most relevant content, and ensure a seamless experience for customers as they move across channels. The enhancements in Iterable’s release empower marketers to quickly build and deploy effective, personalized, and harmonized cross-channel campaigns that fit the evolving needs of their customers. Key features include:
Hyper-Customized Delivery Controls
Iterable unveiled new features and functionalities designed to augment the capabilities of the modern marketer. To succeed in today’s competitive landscape, brands need to continue to meet ever-rising customer expectations for consistent, relevant, and valuable content. Iterable’s new product innovations make creating these high-caliber experiences easier than ever before:
The product innovations in Iterable’s mobile and cross-channel release empower marketers with the tools they need to deliver the right message on the right channel to each individual user, driving results for brands and joy for their customers. For more information on Iterable’s new capabilities, access: https://iterable.com/whats-new/
About Iterable
Iterable is the most powerful communication platform that helps brands like Zillow, DoorDash, Calm, and Glassdoor activate customers with joyful interactions at scale. Transforming real-time data into individualized, harmonized, and dynamic communications, Iterable empowers more than 1,000 brands to build long-lasting relationships with their customers and meet their goals. Visit iterable.com for more information.
