Netflix explores investing in sports leagues, bidding on streaming rights

wsj
Jessica Toonkel, The Wall Street Journal
Netflix recently bid for the streaming rights for the ATP tennis tour for some European countries, including France and the UK, but dropped out (Photo: Reuters)Premium
Netflix recently bid for the streaming rights for the ATP tennis tour for some European countries, including France and the UK, but dropped out (Photo: Reuters)

Streaming giant eyes sports like tennis and surfing; Co-CEO Reed Hastings has been wary of rising costs for rights

Netflix Inc. is warming up to the idea of offering live sports on its platform—as long as it can do so without breaking the bank, according to people familiar with the discussions.