Wednesday, November 2, 2022
The Department of Tourism of U.S. Virgin Islands, this fall is introducing a bold, new campaign of marketing that has a unique tagline, a social media campaign and the relaunch of its website. Aiming on cultural travel in the U.S. Territory as a contrast to conventional tourism, the campaign emphasizes the tag line: “Naturally in Rhythm” together with a print advertising campaign, highway billboards, a reimagined website, online offers and deals, in person pop-up events, and a program related to social media influencer.
USVI Tourism Commissioner Joseph Boschulte, said that their new campaign is interested to continue to stimulate their exponential growth and development as they come out beyond the pandemic. Joseph added that proportionally, in tourism recovery, they are a leader both in terms of internationally and in the Caribbean. They want to tell again the visitors that they can come again to run away from the pressures of the lifestyle of a city and to request newcomers to imagine tasting their exceptional food, laying on their exotic beaches, swimming in the immaculate waters, and unraveling their historic cobblestone streets and national parks. Their new branding and tagline, ‘Naturally in Rhythm,” is an invite to all travelers who are looking for authenticity to come and connect with their people and land.
The marketing campaign can be defined as National Geographic meets Vibe with a little bit of attractiveness thrown in. It aims on the real stars of St. Croix, St. John and St. Thomas: The people.
Monday, October 31, 2022
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