APConsumer goods company Procter & Gamble (P&G) India has set up a Rs 200 crore fund to invest in technology-led solutions to solve business problems, the maker of Tide detergent and Whisper sanitary napkins said in a statement on Tuesday.
The fund, P&G Technovate Fund, is aimed at solving business challenges with innovation and technology, the maker of Whisper sanitary napkins and Tide detergent said. This will include solutions to drive innovation across brand building and awareness, consumer research, go-to-market, and supply chain.
“This is in line with the government’s vision of driving the digital revolution,” the company said. The fund comes on top of the Rs 1,300 crores that P&G has committed over the past four years, it said.
LV Vaidyanathan, chief executive at P&G India, said in the statement: “We believe that by forging partnerships with new-age and sustainable solutions, we have been able to create value for our consumers, partners and communities.” He said the fund will collaborate with external partners who specialise in technology.
The fund, P&G Technovate Fund, is aimed at solving business challenges with innovation and technology, the maker of Whisper sanitary napkins and Tide detergent said. This will include solutions to drive innovation across brand building and awareness, consumer research, go-to-market, and supply chain.
“This is in line with the government’s vision of driving the digital revolution,” the company said. The fund comes on top of the Rs 1,300 crores that P&G has committed over the past four years, it said.
LV Vaidyanathan, chief executive at P&G India, said in the statement: “We believe that by forging partnerships with new-age and sustainable solutions, we have been able to create value for our consumers, partners and communities.” He said the fund will collaborate with external partners who specialise in technology.
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