Being a social media influencer is not an easy task. You always have to come up with new content and take the time to record and edit them. It can sometimes be taxing on a person's mental well-being, and Pinterest has acknowledged this.
The image-sharing service will be teaming up with Headspace, a company specializing in meditation, to give content creators access to mental health support, as mentioned on Insider.
Pinterest's Content Creator Perk
If a content creator meets the requirements set by Pinterest, then they can sign up for a subscription on Headspace, which will be free for six months. The standard cost is $12.99 per month or $69.99 per year. With the subscription, Headspace can provide guided meditations, breathing exercises, and tips for overall mindfulness.
There are criteria that content creators need to meet:
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They need either live in Australia, Austria, Brazil, Canada, France, Germany, India, Indonesia, Italy, Japan, Mexico, Spain, Sweden, Switzerland, the United Kingdom, and the United States.
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They should have three or more published pins every month in the last three months.
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Content creators should have 20 saves of their published pins in the last 30 days.
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Their content should be original and must follow Pinterest's community guidelines.
This is Pinterest's way of taking care of content creators, especially from the stress of constantly thinking about what content they should post to garner engagements.
What Prompted It
Mikayla Nogueira, a beauty influencer, faced backlash for complaining about having to pretend to be happy in her TikTok videos. She claimed that people who say that it's easy to be an influencer are out of their minds. Many have stitched the original video with both negative and positive feedback. Some attest to what she has stated, and some say that it's still not as hard as a regular job.
Another TikToker, @jaegurley, stated that she traded her 9 to 5 job for 24/7 work instead, and that she constantly thinks about making content, according to CNBC.
Pintereat's Chief Content Officer, Malik Ducard, said that they really wanted to inspire the people who do the inspiring. He added that he wanted to provide influencers with tools and offerings to help them with their mental health and well-being, since professional content creation comes with mental exhaustion.
Ducard also expressed that on the Internet, creators experience burnout and exhaustion when it comes to creation, instead of the excitement that should come with it. In light of this, Pinterest also conducted initiatives like banning weight loss ads and compassionate searches.
In the update of their ad policy, all ads with weight loss language and imagery are prohibited. This includes testimonies regarding weight loss products, language or imagery that idealizes or denigrates certain body types, or products that claim weight loss.
This already adds to Pinterest's ad policies that prohibit body shaming and dangerous weight loss products or claims. The National Eating Disorders Association (NEDA) applauded Pinterest for being the first platform to prohibit ads associated with weight loss and imagery.