NEW DELHI: Adobe has announced new automation and collaboration features across Adobe Creative Cloud and the Adobe product portfolio, helping small and mid-sized businesses modernize workflows while embracing new frontiers in creativity and productivity. The new partnerships with Mastercard, Etsy and Meta will provide SMBs with special access to Adobe Creative Cloud and Adobe Document Cloud. These were announced at the Adobe MAX conference.
In the digital economy, SMBs must work faster and smarter than ever before – and technology can help. New Adobe research found that nearly 70% of SMBs now depend on digital solutions to do more with less amidst labor shortages and 77% say ongoing uncertainty has compelled them to look for new ways to collaborate.
“Technology must help SMBs grow, not get in the way. Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks, so they can focus on creating customer-delighting digital experiences,” stated Claire Darley, vice president, digital media GTM and sales at Adobe.
Advancements across creative cloud enable SMBs to move between interoperable apps, leverage the best tool for each task and access fonts and stock photo, illustration, video and 3D assets right within the apps, so they can stay efficient and focus on running their businesses. The new app-specific capabilities include:
New Document Cloud to help SMBs in marketing
New partnerships to support SMB customers
The company also announced that it is partnering with these brands to support their business goals:
"Small business owners are doing more with less today – simultaneously playing roles in operations, finance, sales, customer engagement and more, but without some of the critical tools and resources to get the job done effectively and efficiently. Partnering with Adobe, we’re empowering our small business cardholders to eliminate the ‘guess work’ and ‘hard work’ when designing, building and growing their businesses,” stated Ginger Siegel, North America small business lead at Mastercard.
In the digital economy, SMBs must work faster and smarter than ever before – and technology can help. New Adobe research found that nearly 70% of SMBs now depend on digital solutions to do more with less amidst labor shortages and 77% say ongoing uncertainty has compelled them to look for new ways to collaborate.
“Technology must help SMBs grow, not get in the way. Millions of small businesses rely on Adobe technology, and our new innovations remove complexity, improve collaboration and automate repetitive tasks, so they can focus on creating customer-delighting digital experiences,” stated Claire Darley, vice president, digital media GTM and sales at Adobe.
Advancements across creative cloud enable SMBs to move between interoperable apps, leverage the best tool for each task and access fonts and stock photo, illustration, video and 3D assets right within the apps, so they can stay efficient and focus on running their businesses. The new app-specific capabilities include:
New Document Cloud to help SMBs in marketing
New partnerships to support SMB customers
The company also announced that it is partnering with these brands to support their business goals:
"Small business owners are doing more with less today – simultaneously playing roles in operations, finance, sales, customer engagement and more, but without some of the critical tools and resources to get the job done effectively and efficiently. Partnering with Adobe, we’re empowering our small business cardholders to eliminate the ‘guess work’ and ‘hard work’ when designing, building and growing their businesses,” stated Ginger Siegel, North America small business lead at Mastercard.
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