BMW: taking a ‘complete’ approach to project management

The challenges of automotive project management make incorporating the technology, techniques and culture of digitalisation essential. By Will Girling

In 2020, the COVID-19 pandemic accelerated what was already proving to be an essential trend: digital transformation. McKinsey & Co estimates that the crisis may have hastened global adoption by at least seven years. The digital age has truly arrived and automotive is finding its place within a new paradigm.

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