AgenciesKim Kardashian is in trouble over an Instagram post promoting cryptocurrency assets. The Security and Exchange Commission on Monday slapped charges on the celebrity for non-disclosure of payment received against the promo deal.
What was Kardashian's offense?
According to reports, Kim Kardashian failed to disclose(mandated by law) that she received $250000 to post a promotional message on EMAX crypto tokens on Instagram.
Kim Kardashian's post is also linked to EMAX's website. A potential customer is offered instructions to buy the digital coins once on EMAX's website.
Kim Kardashian Settles the Issue
Kim Kardashian resolved the issues against her by paying $1.26 million in fines and interest and cooperating with the agency. However, Kim Kardashian settled penalties without accepting or denying SEC's charge sheet, a legal stance.
In addition, Kim Kardashian agreed not to promote any crypto assets for three years.
Kim Kardashian's settlement, however, permits her to go ahead with her other promo assignments.
A big penalty
Kim Kardashian's total payment includes about $ 260000, the fee she received, a pre-judgment fine, and $1 million as a penalty.
FAQs
What does the law say on celebrity endorsement of crypto in the US?
The controlling authority, the SEC, notified in 2017 that all celebrity endorsements must disclose the amount the company paid directly or indirectly for the promotion. In addition, investors must research celebrity recommendations.
How does EMAX gain from Kim's endorsement?
One promotional post is enough to reach millions with a follower base of over 300 million.
What was Kardashian's offense?
According to reports, Kim Kardashian failed to disclose(mandated by law) that she received $250000 to post a promotional message on EMAX crypto tokens on Instagram. Kim Kardashian's post is also linked to EMAX's website. A potential customer is offered instructions to buy the digital coins once on EMAX's website.
Kim Kardashian Settles the Issue
Kim Kardashian resolved the issues against her by paying $1.26 million in fines and interest and cooperating with the agency. However, Kim Kardashian settled penalties without accepting or denying SEC's charge sheet, a legal stance. In addition, Kim Kardashian agreed not to promote any crypto assets for three years.
Kim Kardashian's settlement, however, permits her to go ahead with her other promo assignments.
A big penalty
Kim Kardashian's total payment includes about $ 260000, the fee she received, a pre-judgment fine, and $1 million as a penalty.
FAQs
What does the law say on celebrity endorsement of crypto in the US?The controlling authority, the SEC, notified in 2017 that all celebrity endorsements must disclose the amount the company paid directly or indirectly for the promotion. In addition, investors must research celebrity recommendations.
How does EMAX gain from Kim's endorsement?
One promotional post is enough to reach millions with a follower base of over 300 million.
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