Beating inflation is easy online—except for sellers

Digital retailers initially used low prices to lure shoppers from bricks-and-mortar competitors with great success (Photo: iStock) — Digital retailers initially used low prices to lure shoppers from bricks-and-mortar competitors with great success (Photo: iStock)

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3 min read . Updated: 30 Sep 2022, 01:00 AM IST Carol Ryan, The Wall Street Journal

E-commerce businesses are less able to raise prices to offset higher labor and transport costs

On the internet, inflation isn’t a problem for shoppers. Instead, it is one for the companies that sell there, with a reputation for offering bargains.