1664006514_ayZ9DB_nawaz_sheikh.jpg 
Fitx Transformation has a prestigious & consistent clientele from International grounds including Dubai, UK, USA, Australia while in India.
Photo Credit :
Founder Nawaz Shaikh admits, “We started the best online coaching company & high ticket priced programs where our vision just did not encapsulate the weight issues but to also find the root cause of it, simplifying few factors like time management, stress, gut issues, hormonal issues and so on. Prioritizing the root cause gave us speedy results & ultimately we met our targets quickly. Which is why, we started scaling really fast in this business, from just 3 clients in the 1st month of the startup to over 9,500 clients within 1.5 years.”
Fitx Transformation has a prestigious & consistent clientele from International grounds including Dubai, UK, USA, Australia while in India; the most active cities are Mumbai, Delhi & Bengaluru.
He further adds, “The fitness coaching game has become more medicinal than it was considered before. Previously, people ordained simple goals for themselves like lose weight or shedding a couple of inches to fit into their desired clothes but now it’s more about lifestyle excellency, mental coaching, mindset tuning & transforming unfit habitual patterns. Also, with emerging technology in hand & new norms like work-from-home, digitalization of businesses, virtual classes clubbed with doorstep facilities of food delivering ventures; people are more idol than ever before, more prone to eat unhealthily & thus they are being affected by Diabetes, PCOD, Thyroid, Arthritis, Obesity & Vitamins-nutrients deficiency. Keeping oneself healthy and fit gave the graph of the fitness industry business a spike”
On the contrary, pandemic gave a new outlook to the societies - personal training & gyms had to shut down but that phase did sprung new opportunities as well. Nawaz spills it, “Virtually like online streaming of workouts or fitness programs & video on demand content in fitness apps showed an immense growth rate of online fitness industry, rising it up to 35 per cent CAGR & 72 per cent of the people surveyed, stated that they loved the flexibility of home-workout, at any given time & focused more on their nutritional needs.”
Nawaz’s aim was to then build trust for his new clients as the entire fitness market was very saturated with fake professionals. He claims, “You can Google anything and it was there but the question was how genuine, honest & authentic that piece of information was. To my knowledge, there were individuals, with no certified backgrounds, who started replicating videos of pro coaches & nutritionists, claiming to be an expert & charging clients very low prices thereby disrupting the economy of the professional coaches, who had spent lakhs on their research & studies.
To separate ourselves from the others, we created bona fide & personalized fitness plans targeting a niche segment, that focused on hormonal issues, lifestyle improvements & mindset tuning with weight or inch loss rather than being a regular coaching platform that simply gave rhetorical “weight loss” programs only. Secondly, we started creating content that was backed up by deep groundwork from fitness experts in their respective fields for our clients as well as for the audience in order to educate them with the certitude & to not be misled.”
He also aims to give his clients quality results irrespective of how much time it takes. He believes that the client must understand & acquire knowledge about the science between the wrong & generic weight losses and the perfect & right fat losses.
“Keeping all this in mind, we aimed at particular international markets, especially Dubai & rendered our coaching to business tycoons, white-collared professionals, and strong personalities from various fields. They were those who did not chase 6-pack abs but rather chose health, longevity, anti-aging, hormonal control from Insulin, testosterone, estrogen thyroxin regulation etc.
This ultimately helped them to function appropriately & quadrupled their company's net profits in less time.
We helped them with the right nutritional balance of their macros and micronutrients & curated the right workout regime, the right micro-rhythms that generated perfect sleep & REM regulations. This is FITX and FITX is all about science.”