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The DJ Group is one of the diversified business houses in Delhi that has made a name for itself in the high-end hospitality, IT, healthcare, and FMCG sectors.
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The DJ Group is one of the diversified business houses in Delhi that has made a name for itself in the high-end hospitality, IT, healthcare, and FMCG sectors. The leading brands that have built the DJ Group are household names and have spawned entire business categories. With a renewed focus, the main thrust of the DJ Group is to launch and deliver the highest standards of quality, service, and customer satisfaction through its leading beverage brand Tea Valley.
Tea Valley was established to satiate the need of several Indians who are keen to embrace genuine Assam tea blends. The campaign ‘India har pal doharaye, achi si chai hojae’ has been rolled out following the same lines. The song has been sung by singer Sukhwinder Singh and has garnered enough attraction on social platforms. Tea Valley Gold, Royal, Utsah, and Classic were introduced for those who enjoy the taste of rich strong tea.
Before the launch, the company's youthful founder and director, Shri Namit Jain, had himself done a lot of research in this domain. He engaged with customers from all categories, gained insight into their demands, examined the strong and weak points of competing companies, and then brought Tea Valley on the floors that rolled out in huge success with each passing day!
For everyone to enjoy the authentic flavor of strong Assam tea, Shri Namit Jain states with pride, "My objective is not only to give high quality of Assam blend but also to make the pricing of its varieties appealing to every sector of society so that everyone could relish the sip of the finest blend of tea."
The brand's architecture and goal were created by Vallabh Keswani. Tea Valley was created to infuse joy via genuine appreciation. The marketing team took all efforts by capturing the habits, needs, behavior, and pattern of various segments of consumers memorably.
Tea Valley was launched in 2018 and the brand chose the star of the millennium
Amitabh Bachchan as its brand ambassador so that the company could establish its presence in consumers' hearts right away. Today, millions of visitors are admiring the taste of this perfect Assam blend which is offered in thousands of stores in both small and large towns in north India.
For more information, please visit the official website: https://teavalley.com/