Air India eyes 30% domestic market share in 5 years, unveils transformation plan

Air India says it will strive for at least 30% domestic (8% now), bigger international pie. (REUTERS) — Air India says it will strive for at least 30% domestic (8% now), bigger international pie. **(REUTERS)**

1 min read . Updated: 15 Sep 2022, 02:38 PM IST Livemint

Air India has unveiled a comprehensive transformation plan called ‘Vihaan.AI’

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Tata group-owned Air India on Thursday announced to increase its domestic market share by over 30% in the next 5 years. The airline plans improvements/changes in areas of customer service, technology, product, reliability and hospitality.

Air India has unveiled a comprehensive transformation plan titled “Vihaan.AI", which in Sanskrit indicates the dawn of a new era, with identified objectives for the carrier over the next 5 years.

Air India says:

- Starting a five-year roadmap http://Vihaan.AI or Sanskrit for dawn of a new era

- Immediate focus on fixing basics (Taxiing Phase) and then becoming global leader (Take Off & Climb)

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- Will strive for at least 30% domestic (8% now), bigger international pie.

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