Golf travel experts, Premier Golf, has unveiled a sleek new brand and website, designed to elevate customer experience and align the brand with the premium service provided. The Alpharetta, Georgia, based team was founded in 1989, and offers premium golf travel across the US and Internationally, with key destinations including Scotland and Ireland. Premier Golf is also closely associated with multiple major golf events, offering bespoke packages to The Masters, The Open, and the Solheim Cup.
The new brand and website is the first step in a wider investment in the Premier Golf business by parent company Palatinate Group, which includes increased headcount and office space in Alpharetta and Scotland, as well as the implementation of a new CRM system and Reservations platform before the end of the year.