Saudi Arabia is betting $1 trillion it can become the next tourist hotspot

Saudi Arabia aims to turn its historic district of Diriyah into a major attraction for foreign visitors (Photo: AFP)Premium
Saudi Arabia aims to turn its historic district of Diriyah into a major attraction for foreign visitors (Photo: AFP)
 wsj 6 min read . Updated: 09 Sep 2022, 12:20 AM IST Stephen Kalin, The Wall Street Journal

As the kingdom builds a tourism industry from scratch, intrepid first movers are finding a travel destination not quite ready for them

DIRIYAH (SAUDI ARABIA) : Retired Arkansas accountant Dora Jane Flesher wanted a postpandemic adventure off the beaten track. In Saudi Arabia she was mesmerized by ancient tombs carved into sandstone outcroppings in Al-Ula. She was less impressed by a museum featuring a collection of old TVs and touch-tone phones plus rocks from every U.S. state.

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