Inflation tests Tide maker’s laundry-detergent dominance

In recent weeks, sales of premium detergents have been on the decline, industry data show, and consumers are increasingly picking up cheaper brands or powdered detergent (Photo: Reuters) — In recent weeks, sales of premium detergents have been on the decline, industry data show, and consumers are increasingly picking up cheaper brands or powdered detergent (Photo: Reuters)

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5 min read . Updated: 05 Sep 2022, 07:19 PM IST Sharon Terlep, The Wall Street Journal

Procter & Gamble has the largest share of the US premium-detergent category, though more consumers are showing interest in cheaper options

Procter & Gamble Co. is testing the bounds of what consumers are willing to pay for high-end household products.

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