As one-word tweets trend, Sachin Tendulkar joins in with 'cricket'

If there are many one-word tweets in your feeds, this is why - it's a new trend on the social media platform.

It started probably with CNN tweeting “breaking news” on Thursday evening, reported the New York Post. What it was supposed to mean was not clear; confused people on Twitter joked that their social media manager had quit, or that a new intern had joined the desk.

Some replied 'Thanks', but companies and organisations watching the interest it generated on the platform, got a different idea. They joined the bandwagon.

So, train operator Amtrak tweeted 'Trains'; NBC Entertainment tweeted 'Shows'; NBA tweeted 'Basketball'; and NASA tweeted 'Universe'.

The French Embassy in the US, not to miss out, tweeted 'Revolution'; and the Australian Electoral Commission tweeted 'Democracy'

People in India too have joined in, and among them former cricket star Sachin Tendulkar tweeted, well, 'cricket'. That was the same one word that the official Twitter account of International Cricket Council (ICC) too had tweeted.

Some of his followers on social media were confused about what was happening, but some others replied with 'GOD", referring to what Tendulkar is often called" 'The God of Cricket'