Panasonic targets double-digit growth

Panasonic India is targeting double-digit growth this festive season, driven by smart ACs and the home appliances category.

Published: 02nd September 2022 08:01 AM  |   Last Updated: 02nd September 2022 08:01 AM   |  A+A A-

Panasonic

Panasonic (File Photo | AP)

By Samiksha Goel
Express News Service

NEW DELHI:  Panasonic India is targeting double-digit growth this festive season, driven by smart ACs and the home appliances category.

Speaking with TNIE, Fumiyasu Fujimori, managing director, Panasonic Marketing India, said, on account of positive consumer sentiment and the gradual uptick in demand for value-based appliances such as smart 4K Android TVs, connected range of ACs (HU series), among others, Panasonic India is expecting substantial growth in sales across consumer durables during this festive season. The company has seen double-digit growth in terms of value, recording 32% growth Jan-Jul 22 as compared to Jan-Jul 21. 

“For instance, this season, we observed a record demand for Air Conditioners as we witnessed more than 45% growth vs Jan-Jul 21, with maximum contribution coming from 4-star and 5-star inverter ACs,” said Fujimori.

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