Starbucks is rethinking almost everything, including how to make Frappuccinos
- Changing tastes and frazzled workers prompt CEO Howard Schultz to press for a reset; ‘we will design new stores from scratch’
Behind a secure door at Starbucks Corp. headquarters lies a technology lab where the chain is plotting its renewal. That includes rethinking the onerous path its baristas must take to make a Frappuccino.