Disney explores membership program like Amazon Prime to offer discounts and perk

By creating a membership program, Disney would be betting it could offer customers more value, prompting them to spend more on the company’s products and services, while providing Disney with a trove of information about their preferences (Photo: AFP) — By creating a membership program, Disney would be betting it could offer customers more value, prompting them to spend more on the company’s products and services, while providing Disney with a trove of information about their preferences (Photo: AFP)

wsj

4 min read . Updated: 01 Sep 2022, 06:30 PM IST Jessica Toonkel, The Wall Street Journal

Entertainment giant looks to package streaming, parks and merchandise offerings together; aims to add commerce feature to Disney+

Walt Disney Co. is exploring a membership program that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.

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