NEW YORK, Aug. 30, 2022 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, together with Verizon, have today announced the recipients of a US $40,000 creative grant focused on sharing the voices, experiences and stories of disability communities.
Getty Images’ VisualGPS global research shows that despite around 20% of people globally living with some form of visible or invisible disability, only 1% of visuals in media and advertising include a person living with a disability, with wheelchairs overwhelmingly being the primary indicator of someone having a disability.
Despite the ongoing gap in representation, a look at search data from Getty Images’ most popular visuals shows that there is an increasing interest in visuals (+5%) of people with disabilities in work and community settings, with searches related to disability growing above other trends.
“The traditional standard for visualizing people with disabilities in media and advertising is in need of a refresh to authentically reflect the diversity of relationships within the broader community,” said Dr. Rebecca Swift, Creative Grant Judge and Global Head of Creative Insights at Getty Images. “We are pleased to support creators working to capture the real experiences of real communities.”
This year’s program awarded one first-place recipient US $15,000, one second-place recipient US $10,000 and three third-place recipients US $5,000 each. The recipients of the grant are:
First-Place (US $15,000)
Second-Place (US $10,000)
Third-Place (US $5,000 each)
Recipients were selected by an esteemed panel of judges, including:
This initiative is part of Getty Images’ wider grants program, furthering our commitment to the craft of photography and bringing attention to important stories that without funding, may otherwise remain unseen. Since its inception in 2004, the company has donated over US $2.4 million to photographers and videographers around the world.
Further details on the Getty Images grants program available at https://grants.gettyimages.com.
Media Contact:
Alex.Lazarou@gettyimages.com
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 496,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
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