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Goyal said the Integration of the One District One Product (ODOP) initiative with the Open Network for Digital Commerce (ONDC) will help in further expanding the frontiers of ODOP
Photo Credit : PIB
India can't develop unless the remotest corners of the nation are also equal stakeholders in the development and benefit equally from the fruits of progress, said Union Minister Piyush Goyal on Monday.
He expressed confidence that ODOP would help bring prosperity to those at the bottom of the pyramid.
The minister said that ONDC would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform.
While speaking at the launch event of ODOP Gift Catalog and ODOP Storefront on GeM, he said that India's districts and villages are home to crores of talented weavers, artisans and craftsmen.
Goyal observed that for many decades, the fruits of development were asymmetric and confined to some regions.
He underscored that there has been a fundamental shift in thinking of the government in the last 8 years and said that ODOP is aligned with this vision of bringing prosperity to each and every part of the country.
Referring to the success that ODOP has seen in several states like Uttar Pradesh, the minister said that convergence or 'samanvay' is a critical factor that would propel the success of ODOP.
Goyal asked that flagship programs of the government such as startup India, Make in India, districts as export hubs etc. are converged with the vision of ODOP.
He asked all the ministries to help further expand the mandate of ODOP through complementary initiatives.
Goyal also asked ministries, departments and other government bodies to consider ODOP products exclusively for gifting purposes both within and outside India.
He opined that the G20 summit which is set to take place in India soon is a great opportunity to showcase ODOP products.
He suggested that the delegates of G20 be given exposure to ODOP products through well-curated exhibitions of good quality ODOP products and tours of craft villages.
Calling for greater international engagement, the minister said that ODOP must form a part of international exhibitions, events, meetings and conferences.
He asked Indian missions to ensure that ODOP products received international attention.