Puducherry adopts "Love for Litterbins" as mega transformation campaign for beaches

"Love for Litterbins" Campaign is a year-long initiative taken by Project KEEP in cooperation with Pondicherry Municipality, which calls for a massive transformation of Rock Beach in Puducherry. The goal is to eliminate littering and enforce a prohibition on single-use plastics near the beach. Existing litter bins were repaired, painted, and decorated with large hearts as part of the campaign. The stickers are pasted creating awareness among people on waste segregation. Pole Banners are placed on the lamp posts featuring anti- littering messages and harms of single use plastic. The awareness campaign, ‘Keep – Namma Pondy Clean’ has been established as part of Azadi ka Amrit Mahotsav and taking forward Prime Minister Narendra Modi's vision for Swachh Bharat. It is supported by Godrej Consumer Products as a part of Corporate social responsibility (CSR) and implemented by Recity Network Ltd.