The latest innovation in beer is water in a can

Cans of Liquid Death and no-alcohol Athletic beer (Photo: Liquid Death)Premium
Cans of Liquid Death and no-alcohol Athletic beer (Photo: Liquid Death)
 wsj 5 min read . Updated: 21 Aug 2022, 05:30 PM IST Rachel Wolfe, The Wall Street Journal

The no-booze beverage market peddles H2O disguised as lager; `I didn’t want to get made fun of for drinking Poland Spring at a punk show’

NEW ORLEANS : Hundreds of visiting revelers hit the House of Blues blowout that kicked off the cocktail industry’s biggest annual conference, bobbing to ’90s hip-hop and throwing back tallboy cans of Liquid Death.