At Ford, quality is now problem 1
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7 min read . Updated: 07 Aug 2022, 07:08 PM IST - Ford used to tout the reliability of its vehicles in ads. After a string of recalls, the auto maker is trying to change how it finds problems.
Josh Halliburton joined Ford Motor Co. in January to help improve its shaky quality record. Within months it was clear how big a challenge he faced.