Personal care company, Honasa Consumer, which houses brands like Mamaearth, The Derma
Co., Ayuga and Aqualogica, has appointed Pratik Mukherjee as vice president of its brand's factory.
He will be responsible for crafting, launching, and building new brands business for Honasa and will be based out of the brand’s Gurugram office.
Mukherjee’s last full-time stint was with Infra.Market, where he was head of marketing.
Varun Alagh, co-founder and CEO, Honasa Consumer, said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem. Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company."
Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement capturing sizable market share and
garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”
With over a decade of experience, he has also worked with brands companies like P&G, Gillette, and Urban Company.