Emirates Extends Partnership with Rugby World Cup and World Rugby Match Officials

(29 July 2022, 11:54 +07)  Emirates, the Dubai-based airline, has extended its long-standing relationship with the Rugby World Cup.

Under the new agreement, the airline will continue as Worldwide Partner of Rugby World Cup 2023 in France and Rugby World Cup 2027 in Australia.

Emirates is also extending its official sponsorship of the Emirates World Rugby Match Officials through to 2027, a relationship that started in 2013.

In joining the global family of Worldwide Partners for Rugby World Cup 2023 in France, Emirates will return to where the successful relationship between the airline and the international federation began in 2007. Since then, the airline has become one of the sport’s most prominent and active supporters as a committed partner of every men’s Rugby World Cup since 2007 and sponsor of the Dubai and Cape Town rounds of the HSBC World Rugby Sevens Series.

Emirates has sponsored World Rugby match officials since 2013. Picture by Steven Howard of TravelNewsAsia.com

With Emirates’ support, World Rugby will continue to invest in the development and support of the world’s top match officials, central to the sport’s values of respect and discipline. The world’s best referees will take the field in their Emirates Fly Better Macron kit when officiating in test rugby, continuing a tradition started back in 2013.

“Rugby is a sport with great values and a proud heritage in many countries. It is also a sport that’s attracting more participation and interest across communities each year as we are seeing in the UAE where rugby just made it into school programmes nationwide. We see rugby as a great platform to bring people together under a shared passion for the sport,” said Sir Tim Clark, Emirates Airline President. “Emirates has been a proud sponsor of Rugby World Cup since 2007. France 2023 also coincides with Emirates’ 30 years of flight operations to Paris, Charles de Gaulle and considering we now have 31 weekly flights to France, Emirates is looking forward to flying in fans to watch the world’s best teams competing for the Webb Ellis Cup.”

Emirates joins Societe Generale, Mastercard, Asahi, Capgemini and Jaguar Land Rover in the global family of Worldwide Partners for Rugby World Cup 2023.

The airline also becomes the fourth Global Partner of World Rugby, joining Capgemini, Macron and HSBC.

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