A new bull market can’t start until investors give up Premium Calling a market bottom obviously is more art than science. An NYSE sign is seen on the floor at the New York Stock Exchange in New York (AP) 5 min read . Updated: 23 Jul 2022, 12:53 PM IST Spencer Jakab, The Wall Street Journal For a new cycle to begin, people who bet on the market need to capitulate. Problem is, they’ve forgotten what that feels like.