Snap, Twitter spark new fears of broader advertising-market decline

In 2020, when the pandemic began, digital advertising was the first to take a hit—and the first to bounce back. (iStock) — In 2020, when the pandemic began, digital advertising was the first to take a hit—and the first to bounce back. (iStock)

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4 min read . Updated: 23 Jul 2022, 09:58 AM IST Suzanne Vranica, The Wall Street Journal

Digital ad spending is usually first to be cut during a slowdown, observers say

Snap Inc. and Twitter Inc. partly blamed advertising-industry headwinds for their poor quarterly results this week, renewing concerns of a broader slowdown in the online-ad market as its largest players are getting ready to report next week.

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