The secret's out! Boity has launched her new brand, and it's all about hair.
After weeks of teasing that something special was coming, the South African media personality announced Be You by Boity on Friday.
"I have never been prouder to launch my @beyou_byboity HAIR RANGE [sic]," she wrote alongside a promo video for her new product.
Boity also shared the three "core pillars" on which the new brand is built.
"BE YOU - Products that celebrate whoever you want to be. QUALITY - You deserve quality. Invest in yourself. Invest in quality hair. TRUST - Reliable delivery, in collaboration with South Africa's most trusted hair brand @frontrowhair."
WATCH THE VIDEO HERE:
Hairstyles in the Be You range include the Showstopper look, Boss Babe look, and Queen look. All three styles go on sale on 30 July.
To date, Boity already has her own haircare products, a cider, and a perfume range.