Just Herbs gets Patralekhaa
The luxury ayurvedic beauty brand, Just Herbs, has announced the appointment of actor Patralekhaa, as the face of its natural makeup range. With this association, the brand has rolled out a film featuring Patralekhaa getting ready for a date to highlight its makeup products.
Hindware Home Innovation rebrands its consumer appliances vertical
Hindware Home Innovation has announced the rebranding of its consumer appliances vertical under one consolidated company titled ‘Hindware Smart Appliances’. With this rebranding, all consumer appliance products will now be housed under Hindware Smart Appliances. The company intends to build a stronger connection with its consumers, enhance brand recall, and strengthen its market position. Additionally, the new brand logo, website, and marketing branding materials aspire to spread the message of the new brand identity.