Online dating is great—for investors. For customers, it’s complicated

People use dating apps, in other words, because everyone else seems to be using them (Bloomberg) — People use dating apps, in other words, because everyone else seems to be using them (Bloomberg)

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5 min read . Updated: 16 Jul 2022, 12:43 PM IST Laura Forman, The Wall Street Journal

Apps like Bumble and Tinder are doing booming business. But finding love is never easy, and finding love online comes with its own set of pitfalls

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Dating used to be about the end result. Its shift to an online business has made it about the journey.

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