Each time there's a big film release, there are multiple brand associations that accompany it. Through the 'Campaign India box office' series, we intend on listing these brand associations for our readers.

We kick off the series with Shabaash Mithu, a biopic based on the life of cricketer Mithali Raj, which stars Taapsee Pannu.

Here are the brands that have partnered it and released brand campaigns along with it:

Netplus

Noise

Usha

Wonder Cement