Mon, 11 July 2022

Marriott Hotels in Bangkok, London and San Francisco to Feature The Curiosity Room by TED

(11 July 2022, 11:43 +07)  Marriott has expanded its partnership with idea engine TED to debut their first-ever immersive experience outside of a TED conference.

Aimed at sparking curiosity and enriching the experience of travelers, the hotel rooms feature interactive activities integrated into the room design.

Recommended for families and friends aged seven and up, reservations for The Curiosity Room by TED can be made now for stays starting 15 July at the San Francisco Marriott Marquis.

Following the inaugural launch in San Francisco, travellers can book the discovery-based room at Bangkok Marriott Marquis Queen’s Park and London Marriott Hotel County Hall later this summer with stays starting on 15 August and 15 September, respectively.

The Curiosity Room by TED will be available for three months in San Francisco, Bangkok and London. Click to enlarge.
The Curiosity Room by TED will be available for three months in San Francisco, Bangkok and London.

Each room experience will be live for three months at each location.

Recent social listening research conducted on behalf of Marriott saw a significant year-on-year uptick in searches for #themedrooms (+106%) and “hotel rooms” + themed (+65%), suggesting consumers are craving more distinct and inspiring hotel experiences.

The Curiosity Room by TED is a puzzle box waiting to be solved. Puzzle elements have been seamlessly hidden within the décor; solving them all will lead guests to a grand finale and series of surprises and rewards.

The puzzles have also been customized to the three destinations, featuring and celebrating local landmarks, culture and more. Guests will be able to uncover hidden messages, hunt for puzzle pieces and experience elements of the room in unexpected ways.

The room’s Curiosity Journal serves as a guide and connection to the one-of-a-kind in-room journey, with hints available in case guests need a helpful hand. When the final challenge has been completed, guests receive a certificate of completion and can celebrate with a complimentary dessert in the hotel’s restaurant.

“Marriott Hotels has always been a place where guests can be inspired at every corner of their experience and we’ve taken that to the next level with TED’s award-winning, educational arm TED-Ed,” said Jason Nuell, Senior Vice President, Premium Brands, Marriott International. “This one-of-a-kind adventure further fosters the notion for our guests to stay curious in their travels, opening their minds beyond a typical overnight stay and propel them to explore the destination with renewed desire to learn something new.”

Reservations for The Curiosity Room by TED are available now for stays at three hotels as follows:

San Francisco Marriott Marquis: 15 July - 16 October 2022;

Bangkok Marriott Marquis Queen’s Park: 15 August - 15 November 2022; and

London Marriott Hotel County Hall: 15 September 2022 - 2 January 2023.

“Watching millions of people view and share TED-Ed’s educational animated videos online every day is a profoundly rewarding experience for our team of creators,” said TED-Ed’s founding and executive director, Logan Smalley. “What really excites me about our partnership with Marriott Hotels, though, is that it will enable families throughout the world, for the first time ever, to experience a totally unique version of TED-Ed in person. I think everyone who participates will gain, in the most tantalizingly fun way possible, a deeper understanding and appreciation of TED-Ed and their destination, and I’m grateful to Marriott Hotels for making that possible.”

Marriott’s relationship with TED began in 2016 by distributing TED Talks and TED Fellows Salons, blogs and original quotes to hotel guests worldwide, and has continued to elevate every year with new elements of the partnership.

Travelers staying at Marriott Hotels have access to custom content curated by TED, with selected themes that are designed to be topical and relevant to guests including innovation, travel, entrepreneurship and more. Specifically, new TED-Ed content will now be available at hotels with video-based lessons that vary by subject and age.

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