What the heck Is a ‘Super App’ and why are Elon Musk, Evan Spiegel and Jack Dorsey so interested?

For companies, building super apps is about maintaining growth despite current economic headwinds and changes in how revenue is generated on the internet. (AP) — For companies, building super apps is about maintaining growth despite current economic headwinds and changes in how revenue is generated on the internet. (AP)

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8 min read . Updated: 09 Jul 2022, 12:40 PM IST Christopher Mims, The Wall Street Journal

Super apps, immensely popular in Asia but not in the U.S., are the new hot thing for companies scrambling to capture ever more of our time, attention and money

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Look! Up in the sky! Is it a bird? A plane? No, it’s super…apps.