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The partnership will see the Iconic American fashion being introduced to Indians through exclusive brand stores, multi-brand store expressions, and digital commerce platforms
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Reliance Retail Limited has entered into a long-term partnership with the American fashion brand, Gap Incorporated. Through the franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India. Indian consumers will be introduced to a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
"The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing, and driving sourcing efficiencies. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally. With a strong vision of doing more than selling clothes, Gap shapes culture, championing a uniquely radical and optimistic sense of American style by bridging the gap between individuals, generations, and cultures. Reliance Retail brings Gap’s shopping experience to customers in India, offering the brand’s youthful, optimistic fashion for men, women, and kids," the company said in a statement.
“At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers,” said Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Limited.
“We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Incorporated. “Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe, while continuing to diversify our business portfolio through our partner-based model.”