Asics has announced the appointment of Indian cricketer Prasidh Krishna as brand ambassador.
According to a statement from the brand, the Indian fast bowler resonates with Asics' philosophy of ‘a sound mind in a sound body'.
Rajat Khurana, managing director, Asics India and South Asia, said, “We at Asics India are delighted to announce our association with International Indian Cricketer and the very talented fast bowler Prasidh Krishna. His unparalleled energy and exciting potential mesh well with our mission to showcase the power of sport through the transformation of not just the body but also the mind. Through this collaboration, we endeavour to build a stronger sporting spirit and ambition with young and emerging athletes.”