Race to replace cigarettes is heating up

E-cigarettes are top of the U.S. heap today, but until regulations and taxes settle there is still a lot for big tobacco to play for (Photo: AFP) — E-cigarettes are top of the U.S. heap today, but until regulations and taxes settle there is still a lot for big tobacco to play for (Photo: AFP)

wsj

3 min read . Updated: 24 Jun 2022, 01:18 AM IST Carol Ryan, The Wall Street Journal

E-cigarettes have the edge over heated tobacco among American smokers, but it isn’t guaranteed to last

American smokers trying to quit have a choice between vapes, nicotine pouches and—a more recent introduction—heated tobacco sticks. Cigarette companies have a lot riding on which way they turn.