The team will use Komo’s tools including live polls, trivia, quizzes, live predictor games, instant win games and user generated content tools, over 50 plug and play games, competitions and integrations, and rewards.

The digital fan hub promises a fan-first experience for users and has been activated in the countdown to the Games opening, with ongoing opportunities for fans to engage in the lead up to the games and beyond.

It will feature a countdown to the games campaign incorporating rich media tools, interactive content, games, and prizes.

Komo CEO Joel Steel welcomed the partnership with Commonwealth Games Australia.

“Working closely in partnership with the Commonwealth Games Australia, Komo is adding a new digital dimension to supporting the 2022 Australian Commonwealth Games that will provide a fresh and enticing experience for fans as the team competes in Birmingham. It is all about creating engagement between the team and the Australian community and the Komo platform makes that easy, by enhancing the fan experience,” says Steel.

Commonwealth Games Australia marketing and communications manager Ren Thompson says the partnership will transform the experience for fans, bringing Birmingham direct to device screens across the country.

“We have placed a significant focus on driving digital experiences over the last two years, particularly when it comes to fan engagement and retention so it was important for us to partner with a company that is best in class. That is certainly what we have found in the team at Komo,” Thompson says.