In a panel session as reported by Mobile World Live, the CEOs posed the possibility of a software-defined car, recognising that more car companies are adding more computing elements to vehicles.
"Cars have been closed products. They tend to stay more or less the same for the whole life cycle, and that will change," he said per Automovie News Europe. "They will become intelligent, they will learn from the driver, so your car after three years will be better than when you buy it, because it knows you."
Amon claimed that Qualcomm had seen a change in the nature of its relationships within the automotive industry.
He was quoted in a Mobile World Live report: “Car companies want to have direct relationships with the technology companies,” he said. “That didn’t exist before, you had many different companies in the chain. Through that direct relationship it enables us to understand what the needs of the car companies are and develop in a way that meets the demand."
Advantages
One of the highlights of a connected vehicle is assisted driving technology across vehicle pricing points, according to Amon.
For De Meo, the benefits are the change in the value of vehicles themselves.
“Today software represents 10 per cent of the value of the car. In 2030 it will be 40%,” de Meo added.
This first appeared in the subscription newsletter CommsWire on 17 June 2022.